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About us

Aastraa Strategy Business Group Specializing in Artificial Intelligence & Cloud Technologies

Aastraa Strategy was founded and established in 1998, to provide specialized strategy advisory services to U.S.-based clients. In the early 2000s, the firm strategically expanded its capabilities to include SAP ERP implementations, followed by the integration of AWS, Google Cloud, and Microsoft Azure services—demonstrating foresight in adapting to evolving technology landscapes.
Today, Aastraa Strategy is headquartered in Toronto, Canada, with a strategic nearshore presence in Teaneck, New Jersey, and a robust offshore delivery center in Bengaluru, India. This global footprint enables comprehensive service coverage and operational efficiency across regions.

The organization has built a strong portfolio of high-profile clients, including Fortune 500 companies such as Target Corporation, Bristol Myers Squibb, CN Rail, Walmart, Accenture, Tata Consultancy Services (TCS), Rogers Telecom, and Tesla. Aastraa also serves key government agencies including CBSA, OSFI, the Department of Defense, and Shared Services Canada—underscoring its trusted leadership position in the industry.

Co-Creation

We do not create and design solutions in a silo. We Co-Create them with you, keeping your specific needs in mind.

Rapid Prototyping

We transition rapidly from the Solution to delivering a Prototype so you get an early peek into your future. Truly Agile ways of working.

Critical Thinking

We employ Critical Thinking when we design and develop solutions for you. When you present a problem statement to us, We re-frame the problem statement to reflect what you actually need, than what you want.

Raja Sethumadhavan

President & CEO, Aastraa Strategy Inc.

Raja Sethumadhavan is a distinguished technology leader and strategic advisor with over 28 years of experience guiding global organizations through complex digital evolutions. As the architect of high-impact strategies for financial services, insurance, and federal government sectors, he specializes in bridging emerging technologies with mission-critical business outcomes.

A recognized expert in AWS Cloud, Azure Cloud, Google Cloud, Generative and Agentic AI, Raja has successfully envisioned and implemented advanced platforms such as Microsoft Copilot and AWS Bedrock within Fortune 500 environments. His consultative leadership emphasizes Digital Resilience and ethical AI governance to ensure secure, scalable innovation.

Raja’s leadership spans full organizational transformation. He is a seasoned DevOps and Agile coach who has guided dozens of cross-functional teams from traditional Waterfall models to high-performance Agile environments. His deep technical fluency, combined with strong risk management capabilities, enables the successful delivery of large-scale, mission-critical IT initiatives.

Expertise & Strategic Focus

AI Leadership: OpenAI, Microsoft Copilot, AWS Bedrock, Large Language Models (LLM)
Multi-Cloud Architecture: AWS, Azure, Google Cloud
Enterprise Governance: SDLC / PMLC oversight, SAP S/4HANA migrations
Strategic Delivery: Multi-million dollar portfolios for federal and global enterprises

Certifications & Security Clearance

Raja holds advanced certifications across AWS, Microsoft Azure, and Google Cloud, along with PMP and SAP S/4HANA credentials.

He maintains a Secret Security Clearance (Level 2) with the Government of Canada, reflecting his trusted leadership in high-stakes, Top Secret, sensitive, and secure environments.

Get In Touch

About Us

Aastraa Strategy Business Group Specializing in Artificial Intelligence & Cloud Technologies

Co-Creation

Rapid Prototyping

Critical Thinking

Raja Sethumadhavan

Let us transform your business to be more efficient and competetive